The Professor as Mass Communicator? | Academic Matters - 1 views
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Barbara Schindelka on 16 Jul 12"The expectation for researchers to have a presence beyond academia coincides with another shift that is making social impact now possible, for many researchers, and this is the rise of social media. These new, virtual environments are not just characterized by popular, personalized platforms like Facebook and Twitter, although I will come to these. Rather, social media encompasses the entire architecture of the scholarly Web today, best known as Web 2.0, which is a new way of organizing digital media content. While computing transformed scholarship in many ways before the rise of social media platforms, the average end-user experience, even for a novice, has altered considerably within just the last five years."